If you get a great lift out of a dozen sweet-smelling jars of creams and lotions on your dressing table, buy all you can afford. But buy them for their morale-building qualities.
There are only three things a normal skin needs. Abnormal skin needs a doctor.
Your skin needs a healthy diet. It can be no better than your stomach and your blood. Plenty of water, green vegetables, fruits, eggs, milk (but no excesses in food or drink) make your body healthy and are a basic diet for healthy skin.
The second necessity is proper external cleansing. Twice a day your skin must be thoroughly cleansed. You may belong to the soap and water school or the cream-cleansing school. The surest technique and one that will serve all parts of the country is the combination of cream and soap and water.
You can use this in the very dry West, the very humid East, and the dusty in-betweens. Give your face and neck a thorough application of any good cream, a gentle but complete wiping off, and then a lathery face-wash with mild soap and warm water, followed by a rinse with cool water. The very dry skin that peels easily may need a light coating of cream after the rinse.
The third essential is becoming makeup. And the clue is in the word “becoming.” Your makeup must become a part of you. If it is so off-key, if it is so startling that it dazzles, or so underdone that it causes spectators to worry over your health, it is not part of you.
Freakish eyebrows, gooey eyelids, too-pale cheeks, and completely untouched-by-beauty-aids faces are all unnatural. “What! No makeup at all unnatural?” For an urban woman under sixty, yes! For though that woman may be as nature made her, she will look colorless among her brightened-up sisters.
Makeup is a very simple matter of using your eyes, your color sense, and your hand.
Any woman who can match a sample of thread to a piece of fabric can select the correct shades of makeup for herself. And any woman who can hold a pencil and make it write can apply lip-rouge, powder, and other cosmetics to her face.
There is no magic, no mystery, no hidden trick.